Lactacyd: Anne Curtis Reveals 'The Gifted' Joys of Femininity

Talented, glamorous, funny and smart. What’s not to like or love about actress Anne Curtis? But just when you think you already s aw the best of her in her many blockbuster films and TV titular roles, Anne makes buzz anew on the big screen with an “enormous” starring role in Viva Films’ new dark comedy movie, “The Gifted.”

With a new film and a successful showbiz career spanning 17 years, Anne is indeed on top of her league. But what makes the “Annebisyosa” so interesting to the public eye? The secret perhaps lies in the way she exudes grace, strength and confidence -- ideals of a multi-faceted modern woman that Lactacyd, the world’s the expert on feminine hygiene, pays tribute to in its latest range of intimate care solutions.

Made from natural and mild milk-based ingredients (lactoserum and lactic acid) the latest range of Lactacyd feminine products now offers more choices with distinct beneficial enhancers that match the various personalities, lifestyles and hygienic care needs of today’s contemporary women.

As a celebrity icon, a concert artist, TV host and product endorser, Anne is definitely no stranger to such demanding mix of shifting roles, both in reel and real life. According to the 29-year-old actress, every woman can still be at her best self amid hectic daily routines and  lifestyles.

“Personally, I make sure to bring out my best in all performances, whether they are on television, film, and even in real life. To do so, I have to be always healthy and confident, and that includes taking good care of myself so I could be consistently on top of my game and focused in everything that I do,” said Anne, who has been Lactacyd’s endorser since 2012.

Like Anne, each woman has her own beautiful personal journey: whether as a doting mother, a high-flying career woman, or a young achiever, she needs a constant care partner to keep her fresh and clean all throughout so she can go with her everyday activities worry-free.

Understanding these unique needs, Lactacyd translates these via a full range of products that best suits every woman’s delicate hygiene needs:
   
Protecting - the classic variant that keeps itching, irritation and odor away via its delicate and  caring properties

Revitalize - the feminine wash with Vitamin E and collagen ingredients to enhance skin softness, suppleness and firmness

White Intimate – a natural and safe lightening feminine wash that lightens the bikini area within 4 weeks1

All-Day Care - formerly known as Lactacyd Fresh Radiance, for everyday protection and freshness

Cool and Fresh - which promotes cooling and longer-lasting freshness2 against heat and feeling of stickiness in the intimate area
                                   
Lactacyd’s new feminine care range celebrates the joys and gentle spirit of femininity that is unique and wonderful in every woman. With five variants to choose from, Lactacyd empowers all types of women to be the best kind of woman they can be.
                                                                                                                       


References:
1. Based on clinical trial, June 2011.
2. Based on product use test, Singapore, Sept-Oct 2012.

Lactacyd: Unique Care For Every Woman

Lactacyd brings fresh look, more ‘personal’ dimension to intimate care with latest range of feminine care solutions


Intimate care is an essential aspect of every woman’s health and well-being. In addition to preventing irritation, odor, itching and other discomforts, practicing proper hygiene is also an effective prevention against infections.  Understanding that these hygienic necessities are unique, sensitive and special in their own ways, Lactacyd, the feminine hygiene expert, gives a more “personalized” approach to intimate care with its new range of benefit-enriched solutions.

With 25 years of experience, Lactacyd formally unveiled its latest range in the Philippines with no less than top model, TV and movie actress Anne Curtis, Lactacyd’s brand ambassador since 2012. The press launch was held recently at the Crowne Plaza Hotel, with company officials, VIPs, and select media in attendance.


Five choices for today’s modern women

Carrying the brand’s promise to provide safe and natural care, the latest range of Lactacyd now offers more choices and distinct benefits that match the various personalities, lifestyles and hygienic care needs of today’s modern women. Made from natural and mild milk-based ingredients, lactoserum and lactic acid – Lactacyd’s unique formulation complements a woman’s pH while effectively helping to prevent irritation and problems caused by bacteria.

For pure cleansing, Lactacyd Protecting is perfect for women who may experience irritation as a result of daily activities and humidity. Thanks to lactoserum and lactic acid, this classic Lactacyd keeps itching, irritation and odor away through its delicate caring properties.

Meanwhile, Lactacyd White Intimate is a whitening feminine wash that provides women with safe and clinically-tested cleansing with effective lightening of the bikini area.   Made with natural plant-based Actipone-B, marine-based Algowhite, and milk-ingredients, Lactacyd White Intimate gently lightens the intimate area within 4 weeks1 that’s why it’s preferred by 9 out of 10 Asian women2.

For youth-reviving benefits, Lactacyd Revitalize is an innovative feminine wash that goes beyond cleansing. Promoting both skin elasticity and softness, it has Vitamin E and collagen which are known ingredients to enhance skin softness, suppleness and firmness. Users claim to achieve 90% skin youthfulness in just 10 days3.

Life becomes more breezy for women with Lactacyd All-Day Care (formerly known as Lactacyd Fresh Radiance), as it provides them with just the right amount of everyday cleansing. This variant combines natural milk extracts with light floral scent that gently cleanses and refreshes the intimate area. It also comes in handy All-Day Care Wipes for on-the-go feminine care.

The brand’s latest variant, Lactacyd Cool and Fresh, helps women stay pleasantly protected and confident with its longer-lasting freshness4. Made with menthol essences and milk extracts, this clear and mildly soothing variant effectively provides cooling and longer-lasting freshness against the sticky-icky feeling down there.

“Lactacyd understands that each woman is unique, and with needs different from one another; especially when it comes to intimate care. This is why we now have a wide range of products to meet women's intimate care needs that go beyond cleansing. This new range also comes in a new look to showcase the different benefits we offer; thus making it easier for the women to choose which Lactacyd is best for them," said Aldellyn Po, Franchise Manager for Lactacyd.

“By staying true to our brand belief, we have empowered generations of women to stay healthy and feel confident with products that offer cleanliness, freshness, and comfort for the confidence every woman needs to bring out her best,” said Charlene Banzal, Business Unit Director for Sanofi Consumer Health Care.

The latest Lactacyd intimate care range is now available in leading drugstores, supermarkets and beauty shops nationwide. For more information, visit www.lactacyd.ph or follow by liking its Facebook and Instagram pages (womantalks).



References:
1. Based on clinical trial, June 2011.
2. Based on product use test on Asian women, Ipsos Sept-Dec 2011.
3. Based on product use test, TNS Sept-Oct 2012.
4. Based on product use test, Singapore, Sept-Oct 2012.

Lactacyd: Intimate Journeys, Different Stories

No two women are alike.

Every woman has her own story.

She embarks on her personal journey daily. Whether she balances her time for work, play, family and everything else that comes in between, she needs the perfect companion to accompany her in her everyday adventure of choice.

Lactacyd understands that every woman has distinct needs. That is why Lactacyd came up with a full range of feminine care that suits the different types of women best.

A woman with style, grace and power. With attitude that matches her attitude , she knows what she wants and puts premium in what she needs. She needs a companion like Lactacyd Protecting, or the Classic variant, which special lactoserum and lactic acid formulation offers protection from odor and itching to keep up with her every day journey to the top. Whether at work or play, she's secured that she's well-taken care of.

For women who like keeping things simple and breeze through life with the greatest of ease, her journey can be best enjoyed with the Lactacyd All-Day Care. A back-to basics approach to feminine hygiene, this lightly-scented variant contains natural milk extracts that gently cleanse and refresh the intimate area.  It offers whole day freshness for ladies who just want to make the most out of life. It also comes in handy All-Day Care Feminine Wipes sachet for on-the-go hygiene care.

Some women like to show off. For women who like to flaunt their fabulousness and bask in the limelight, the Lactacyd White Intimate is the perfect companion for this “It” girl. Providing hypoallergenic and dermatologically-safe lightening, this variant is made with natural whitening ingredients: plant-based Actipone-B and marine-based Algowhite to gently lighten the skin around the intimate area. Never be afraid to show off some (or even more) skin and embark on daring adventures with this intimate care variant -- a natural and safe whitening feminine wash that is preferred by 9 out of 10 Asian women1 because of its proven lightening effects in the bikini area in just four weeks2.

Age is but a number for women who are continuously on the go and live fast-paced lives. Prone to premature ageing, they need Lactacyd Revitalize, an intimate care product that goes beyond cleansing and help bring 90% skin youthfulness back in just 10 days3. The feminine wash with Vitamin E and collagen that enhances skin softness and firmness, its moisturizing effects make skin soft and supple to touch -- keeping women on top of their game while feeling (and looking) young all over again.

A ray of sunshine. A burst of happiness. For women who like to enjoy life to the fullest, they need an intimate care partner that will make them feel fresh and cool, longer. The Lactacyd Cool and Fresh variant promises a refreshing day all through out to keep the mood up when the temperature rises. Made with a special combination of milk extracts and menthol essences, this mildly soothing variant not only provides best cleansing and protection, but also natural cooling essences to give longer freshness4 against heat and feeling of stickiness in the intimate area.

So what's your story?

Take Lactacyd to your next journey.

You know what's best for you.


References:
1. Based on product use test on Asian women, Ipsos Sept-Dec 2011.
2. Based on clinical trial, June 2011.
3. Based on product use test, TNS Sept-Oct 2012.
4. Based on product use test, Singapore, Sept-Oct 2012.