Lactacyd brings fresh look, more ‘personal’ dimension to intimate care with latest range of feminine care solutions
Intimate care is an essential aspect of every woman’s health and well-being. In addition to preventing irritation, odor, itching and other discomforts, practicing proper hygiene is also an effective prevention against infections. Understanding that these hygienic necessities are unique, sensitive and special in their own ways, Lactacyd, the feminine hygiene expert, gives a more “personalized” approach to intimate care with its new range of benefit-enriched solutions.
With 25 years of experience, Lactacyd formally unveiled its latest range in the Philippines with no less than top model, TV and movie actress Anne Curtis, Lactacyd’s brand ambassador since 2012. The press launch was held recently at the Crowne Plaza Hotel, with company officials, VIPs, and select media in attendance.
Five choices for today’s modern women
Carrying the brand’s promise to provide safe and natural care, the latest range of Lactacyd now offers more choices and distinct benefits that match the various personalities, lifestyles and hygienic care needs of today’s modern women. Made from natural and mild milk-based ingredients, lactoserum and lactic acid – Lactacyd’s unique formulation complements a woman’s pH while effectively helping to prevent irritation and problems caused by bacteria.
For pure cleansing, Lactacyd Protecting is perfect for women who may experience irritation as a result of daily activities and humidity. Thanks to lactoserum and lactic acid, this classic Lactacyd keeps itching, irritation and odor away through its delicate caring properties.
Meanwhile, Lactacyd White Intimate is a whitening feminine wash that provides women with safe and clinically-tested cleansing with effective lightening of the bikini area. Made with natural plant-based Actipone-B, marine-based Algowhite, and milk-ingredients, Lactacyd White Intimate gently lightens the intimate area within 4 weeks1 that’s why it’s preferred by 9 out of 10 Asian women2.
For youth-reviving benefits, Lactacyd Revitalize is an innovative feminine wash that goes beyond cleansing. Promoting both skin elasticity and softness, it has Vitamin E and collagen which are known ingredients to enhance skin softness, suppleness and firmness. Users claim to achieve 90% skin youthfulness in just 10 days3.
Life becomes more breezy for women with Lactacyd All-Day Care (formerly known as Lactacyd Fresh Radiance), as it provides them with just the right amount of everyday cleansing. This variant combines natural milk extracts with light floral scent that gently cleanses and refreshes the intimate area. It also comes in handy All-Day Care Wipes for on-the-go feminine care.
The brand’s latest variant, Lactacyd Cool and Fresh, helps women stay pleasantly protected and confident with its longer-lasting freshness4. Made with menthol essences and milk extracts, this clear and mildly soothing variant effectively provides cooling and longer-lasting freshness against the sticky-icky feeling down there.
“Lactacyd understands that each woman is unique, and with needs different from one another; especially when it comes to intimate care. This is why we now have a wide range of products to meet women's intimate care needs that go beyond cleansing. This new range also comes in a new look to showcase the different benefits we offer; thus making it easier for the women to choose which Lactacyd is best for them," said Aldellyn Po, Franchise Manager for Lactacyd.
“By staying true to our brand belief, we have empowered generations of women to stay healthy and feel confident with products that offer cleanliness, freshness, and comfort for the confidence every woman needs to bring out her best,” said Charlene Banzal, Business Unit Director for Sanofi Consumer Health Care.
The latest Lactacyd intimate care range is now available in leading drugstores, supermarkets and beauty shops nationwide. For more information, visit www.lactacyd.ph or follow by liking its Facebook and Instagram pages (womantalks).
References:
1. Based on clinical trial, June 2011.
2. Based on product use test on Asian women, Ipsos Sept-Dec 2011.
3. Based on product use test, TNS Sept-Oct 2012.
4. Based on product use test, Singapore, Sept-Oct 2012.
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